Details
Come participate in a round table conversation facilitated by a 4BR member with the topic of conversation based on the facilitator’s experience, knowledge and expertise on the topic being discussed.
Friday, October 4th, @ 2:00 pm EDT
Facilitator: Richard Kuethe, Silent Freeway
Topic: Understanding online paid advertising with Google Ads (Pay Per Click)
When to run a pay per click campaign with Google Ads versus just having an “organic” website for attracting an converting prospects. What are the elements of a pay per click (PPC) campaign? Budget, keywords vs search terms, landing page setups, conversions (tracking/measuring), call tracking, understanding PPC metrics (CPC, CTR, CPA, auction insights) . What is Google Tag Manager (GTM) and why does it matter?
See you there!